Melissa Kwan launched eWebinar in 2019, demonstrating exceptional prescience previous to a pandemic that might push a lot of the business into on-line enterprise.
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After years away from proptech, Spacio founder Melissa Kwan is again in enterprise.
The know-how entrepreneur has inked a take care of The Nationwide Affiliation of Realtors’ REACH Program on behalf of her newest enterprise, eWebinar, an automatic webinar platform that mixes prerecorded video with stay, dynamic interactions.
The REACH program is a know-how accelerator for the true property business. It selects a “class” of younger or startup firms annually to financially and operationally assist throughout early, key progress phases.
Its 2022 class contains Courted, Fractional, Inspectify, leadPops, PLACE, Perchwell, Reggora and Revive.
Whereas not particularly for actual property, eWebinar’s performance and Kwan’s experience overlap clearly with the business’s digital evolution.
“I’m significantly excited to companion with REACH to assist their portfolio firms resolve the precise downside that eWebinar was created to unravel,” Kwan stated in a press release. “With eWebinar, nobody ever has to ship the identical webinar twice.”
NAR chosen eWebinar to assist make coaching applications and web-video content material simpler to develop and replicate. The software program will assist the group “scale agent onboarding and coaching by automating the tedious job of doing the identical webinar over and over,” a press release reads.
Kwan launched eWebinar in 2019, demonstrating exceptional prescience previous to a pandemic that might push a lot of the business into on-line enterprise.
The corporate gained important traction within the final 18 months particularly, as Kwan’s staff aimed toward actual property professionals for the benefits the software program gives in conducting on-line occasions, corresponding to recorded new purchaser seminars, agent onboarding, gross sales coaching and even neighborhood excursions, amongst different makes use of.
As soon as a webinar is created throughout the product, it may be leveraged as an ongoing occasion, best for serving to brokers be taught new software program merchandise or to mentor gross sales groups.
“As well as, attendance charges for stay webinars are sometimes low – particularly in the true property business, the place brokers are unbiased contractors with unpredictable schedules. Webinar replays merely don’t supply the identical high quality or engagement,” eWebinar acknowledged.
Customized parts might be added to every scheduled webinar, as can a stay chat, and the software program will launch and conduct the occasion with little handbook intervention. To some extent, brokers and gross sales leaders might be two locations without delay.
Additionally, eWebinars might be watched at any time, offering goal audiences with the flexibleness to look at a “customized stay occasion” out from below the schedule of the content material supplier.
Second Century Ventures is a main backer of the REACH initiative. Its managing companion Tyler Thompson stated in a press release, its partnership with Kwan will assist blossoming proptechs develop sooner.
“We’re excited to work with Melissa and the staff at eWebinar to introduce their intuitive, time-saving resolution to our latest portfolio firms,” Thompson stated. “With a number of previous REACH program contributors already leveraging the platform, we’re assured eWebinar might be an impactful software for our incoming cohort.”
Kwan launched offered Spacio, a software program resolution to higher monetize open homes. It was acquired by HomeSpotter, in 2019, which was then absorbed by Lone Wolf Applied sciences, in 2021, as a part of its current roll up of smaller know-how firms.
Kwan has neatly leveraged her time in actual property to energy eWebinar’s early progress, putting in it inside quite a lot of former REACH contributors, corresponding to RealScout, BombBomb, Adwerx, zavvie, ActivePipe and immoviewer.
“The true property business is close to and expensive to my coronary heart,” Kwan stated. “I’m so excited to assist REACH’s firms develop by displaying them that they’ll accomplish that far more with a lot much less.”
E mail Craig Rowe