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Home Market Analysis

Kenya Elections 2022: A Survey Report

by Samcofi
August 3, 2022
in Market Analysis
Reading Time: 5 mins read
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Kenya goes into the Basic Election 2022 on August ninth. To collect insights into a few of the points surrounding the election, GeoPoll ran an internally sponsored opinion ballot masking quite a lot of subjects, which we’re happy to launch on this report.

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GeoPoll, a number one market and social analysis firm, performed the survey in particular person using our Laptop-Assisted Private Interviewing (CAPI) platform. The know-how enabled educated enumerators to gather information face-to-face from a nationwide pattern in simply two weeks (July 19 – August 2), guaranteeing up-to-the-minute election suggestions.

92%: The Intent to Vote is Fairly Excessive – will there be a better voter turnout than in 2017?

The voter turnout for the 2017 Kenya Basic Elections was 79.51%. This yr, in keeping with our survey, 92% of registered voters answered sure to the query “Do you propose/plan to take part within the upcoming elections on August ninth, 2022?” 5 % mentioned they don’t plan to vote, whereas 3% had been but to make up their minds.

Do you propose/plan to take part within the upcoming elections

The next proportion of male voters (93%) mentioned they deliberate to vote, in comparison with females (91%). Age-wise, older respondents usually tend to vote (96% for 45+-year-olds and 93% for 34-45 year-olds) than youthful voters.

A rising voters base: 29% can be voting for the primary time on this election.

Battleground: variety of voters are nonetheless undecided

With every week to the elections, solely 67% on common are selected who to vote for (for all seats besides the presidential election). Greater than 1 in 4 (27%) are nonetheless undecided and a pair of% plan to go along with the 6 piece – voting for his or her social gathering candidates.

Decided who to vote for
Enthusiastic about the elective positions and contemplating the place of XX. Have you ever already selected who to vote for

Data Sources and Faux Information

When the respondents had been requested in the event that they really feel capable of entry all of the true/correct info they want in regards to the 2022 Basic Election, 56% replied within the affirmative. A major 26% responded “no” and 13% claimed to be not sure.

Most respondents (60%) have encountered details about the election that they believe to be intentionally false or inaccurate. Whereas 19% say they’ve encountered “some” false info or faux information, 6% say “all” the knowledge they encountered has been false. Forty % don’t imagine any of the election info they encountered has been false.

Most trusted channels for election related information and news
 How a lot of the data that have you ever seen/heard in regards to the August ninth 2022 common election do you watched to be intentionally false/inaccurate?

TV and Radio are essentially the most trusted supply of election-related Data

The media performs a crucial function in any democratic and governance course of, and it’s crucial that information and knowledge round elections be credible to information the selections of the voters. However belief is relative and may be tied to the perceptions the folks have of the media channels.

On this survey, most individuals mentioned they trusted TV (60%) and radio (55%) to offer essentially the most credible info. In an atmosphere the place blogs are thought of too casual and unregulated, information web sites had been the least trusted.

most trusted news channels for the kenya election
Which THREE sources do you MOST belief to offer correct info relating to the 2022 common election?

Sampling & Methodology

This survey was performed in particular person by educated enumerators between July 19 and August 2, 2022 utilizing GeoPoll’s Laptop-Assisted Private Interviewing (CAPI) mode. It’s a nationally consultant survey that means that GeoPoll proportionately coated all the nation to the county and sub-county ranges, deriving the pattern from inhabitants information from the 2019 Kenya Nationwide Bureau of Statistics Census.

The variety of respondents was 4,488 (a 1.47% margin of error) with 52% females and 48% males. The age teams had been distributed as follows: 15-24: 32%, 25-34: 36%, 35-44: 16% and 45+: 15%. 64% of the respondents reside in rural areas whereas 34% reside in city areas and the remainder reside in peri-urban settings. The pattern included respondents masking all schooling ranges, starting from respondents with out formal schooling to holders of post-graduate {qualifications}.

When you have questions or would love extra details about this survey, the methodology used and the sampling body, please contact us by way of info-at-geopoll.com.



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