Breakaway Saudi-backed golf league LIV Golf is denying a report that it is nearing a deal to purchase TV time on Fox Sports activities (NASDAQ:FOX) (NASDAQ:FOXA) to be able to air its tournaments, after having hassle deciding on a media associate that may pay it for protection.
That deal could be with Fox Sports activities 1, Golfweek mentioned in a report citing a number of sources.
Media corporations usually pay rights charges (that are excessive, and getting increased) to sports activities leagues to be able to air the sports activities and reap advantages from the promoting gross sales. A LIV take care of Fox would go the opposite approach, with LIV paying for protection, Golfweek mentioned.
However LIV Golf mentioned in an announcement that Golfweek’s report was “incomplete and inaccurate” and that it was forward of schedule, together with within the space of broadcast rights.
Two weeks in the past, LIV Golf CEO/Commissioner Greg Norman mentioned “We’re speaking to 4 totally different networks, and dwell conversations the place gives are being placed on the desk.”
“As now we have acknowledged beforehand, LIV Golf is simply starting its course of and is in lively discussions with a number of corporations about broadcasting the LIV Golf League,” the league’s new assertion mentioned. “We warning that nobody ought to draw any conclusions about potential media rights on condition that we’re nonetheless in the course of negotiations with a number of shops.”
In the meantime, any deal to purchase time from Fox Sports activities 1 could be fraught because the community has a heavy fall schedule of school soccer.
Two weeks in the past, the WSJ reported that Apple and Amazon had been the newest to affix a big listing of media companions passing up the chance to buy rights to LIV Golf, together with ESPN, CBS, NBC or Fox.